The purpose of a music video.

The purpose of a music video is to sell products, the main ove being the song featured in the video. Other products to do with a band or artist are also marketed by music videos. For example, the album the song is featured on, the film the song is part of a soundtrack for, or an upcoming tour. Music viedos are a strange way to market, as they allow the audience full access to the product they are selling. When you watch a music video you get the song or "product" being promoted, for free. before the digital age, music marketing was too problematic. Whereas today, with new technology music videos can be seen basically anywhere and at any time. Sites like youtube, facebook and myspace are all popular for displaying music videos by bands or artists. With the internet so accessable on so many devices (smartphones, tablets and laptops) music videos and band advertisment can be seen anywhere in the world.