Conventions of a music video

Movement

This is essential to music veidos and usually complements the rhythem of the song. Movement can be achieved by moving the camera, or having people moving and dancing on screen, or even with the speed of editing. Some videos rely on movement to excite the viewer, such as in many pop songs like "rock your body" by justin timberlake. Rapid editing with shots less than a second long, complements the dancing in the vdeio.

Narrative

 Music videos may also have a narrative or "story". The story being told in the video may relate to the songs lyrics and illustrate what is being said or be independant and tell a different story altogether. For example "Abigail" by motionless in white features a narraitve, which links into the songs lyrics. The video shows a young girl (presumably abigail) in a police interigation room, and then being released and having a sexual relationship with a priest. The song features lines such as "Oh abigail how could you do this to us?" and the viedo showcases her betrayals in life.

Performing/appearing

In music videos it isnt uncommon for bands or artists to lip sync or pretend to play instruments with the studio track put behind them. The artist or band may also be featured in the video acting or appearing rather than performing. In some cases bands will do both act and perform in the videos. Asking alexandria did this in several music videos, they both acted and performed in them. They put 3 music videos together the make a narrative labeled "Through sin and self destruction" of which the band all acted in.

Intertextuality

Sometimes bands and producers may play with conventions by  making references to a genre as a whole, or to other music videos. This is intertexuality. This can be shown by Capture the crown, and in their video "You call that a knife? This is a knife!" The present metalcore as a whole genre with the clothes they wear, and the movements they make. But the band  also make referneces to other bands in metalcore such as Asking Alexandria. They copy particular scenes and use the same gimmics, such as the singer with water pouring over them.