Costumes

For costumes we tried to get a more average look on the characters. We wanted the audience to be able to relate to the characters, and be able to understand the story and put their own situations to that of the video. We tried to dress Jordon in just jeans and a hoodie, and he also wore a cap. It was just easier for him to look like an average guy, going through relationship problems. We tried to dress Lauren to match Jordon  so just jeans and a plain purple top.

For us it was key that the characters looked similar to show they were equal in the relationship, and not one was better/more attractive than the other. We used fairly plain clothing instead of branded items, the last thing we wanted was big brand names to detract from the actual video itself.

Above is a shot of the two characters walking side by side (taken from the video, hence the bad quality). Since we set the video in two different time frames (before and after the couple have broken up) we had to dress Jordon twice, once for when they were together, and once after they had broken up. We wanted to have two separate outfits to distinguish the time difference. 

Above is a shot of Jordon dressed for after the break up has happened. We kept it fairly similar, jeans and hoodie being a standard theme. Its a different hoodie, with no logo at all. We also added a cap, just to make it clear that the two time frames were totally different.