Tuesday 9 October 2012

Music video directors

Just like in a feature length movie, a director is required to monitor the production of the video and ensure everything is going to plan. The director is there to ensure that the band is doing the correct conventions of that genre, unless the video is based on something else. They are also the director of a back story that may take place to go along with the music video, ensuring all actors and other cast are doing the correct thing, just like in a movie. These 2 aspects are important in the music video to ensure a video is developed for the specific genre of music. The director makes sure that the conventions of the music match the genre of the music the video is applied to, unless it is intentionally altered for obscurity or comic effect. A popular director in the metal/metalcore scene called Robbie Starbuck is a director of bands within that particular genre. He has worked with bands such as Asking Alexandria, Times of Grace and Escape the Fate and developed music videos that fit to the various subgenres of music. The video for “Caraphernelia” by Pierce The Veil appears bright, and has a story relating to the lyrics of the song. Whereas the video for Asking Alexandria’s “The Final Episode (Let’s Change the Channel)” has a more gloomy and dark approach to it, hence the style of music played. Robby has done a good job of working with different conventions of music video genres. His website (http://www.robbystarbuck.com/) has all of his various videos on the site.

two videos that robby did for "Asking alexandria"  

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