1940 - Walt disney released Fantasia, an animated film based around famous classical music.
1956 - Tony bennet was filmed walking along the serpentine in hyde park, london as his recording of "Stranger in paradise" played. This film was distirbuted and played by UK and US tv stations, Leading him to claim he had made the worlds first music video.
1967 - The beatles took the music video to new heights when they released music videos for Penny lane and Strawberry fields forever. These videos used techniques from films such as dramatic lighting, unusal camera angles and rhythmic editing. These two videos were the first of concept videos to try and illustrate the song and its lyrics in an artful manner.
1970 - Around this time Top of the pops helped music videos to progress rapidly. It created a lot of competition between bands and artists as the limited space on the show meant it could only showcase as number of videos per show. This encouraged bands/ artists to make the best videos possible.
1981 - MTV (The worlds first music channel) was launched. It was devoted to showing bands/artists videos. This also encouraged people in the industry to make the best possible videos. At this time videos were more focused on narative than just the artist performing.
Modern day - Today music videos are even more important to artists. The budget for videos has increased, along with the technology available to artists to make videos. Nowadays music videos are heavily featured on narative.
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